Coach X Peanuts
Coach X Peanuts 360 degree marketing campaign.
Art Direction, Design & Collage
Role: Art Director, Lead Designer
Credit: Monica Kim (Senior Designer), Daria Kobayashi Ritch (Photographer)
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Campaign Images
CONCEPT POSITIONING
This concept celebrates notebook doodles, passing notes and collage as a true creative outlet, a raw expression of our most authentic selves. It reminds us of school days spent listening to teachers “wah wah wah” in the background as our pencils brought dreamy inner musings to life on the page. It is an homage to this same sense of escapism and joy embodied by Peanuts characters, and by the comic strip itself.
Campaign Images
Two AR experiences to celebrate the launch of Peanuts. Virtual posters to animate the Peanuts’ world and a AR face filter to play with the characters.
In-Store Wallbays & Cubes
Launch Homepage, Teaser & Product Landing Page
Movable Ink Poll / Retargeting Emails & Launch Email