Coach X Marvel
Coach X Marvel 360 degree marketing campaign.
Art Direction & Design
Role: Art Director, Lead Designer
Credit: Monica Kim (Senior Designer), David Brandon Geeting (Photographer)
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Campaign Images
CONCEPT POSITIONING
This concept leverages traditional comic book imagery—including speech bubbles and exclamations—to build a narrative around our products and characters. Through playful slogans and captions, it creates a world that excites and delights the customers and invites them to feel empowered by wearing styles from the collection.
In this photoshoot, products are styled as if in motion, capturing the sensation of superhuman speed and movement embodied by Marvel’s characters in the films and comics.
Campaign Images
Launch Homepage
Member Early Access, Teaser & Launch Emails
Floor Vinyls
In-Store Environment
Photo Wall & Props